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When you’re preparing to introduce ID cards to your business, it’s likely that you’ll already have the front of your card already designed. With a photo ID, the name of the card’s owner, their job title, an expiration date and any company branding, the front of the card is the most important – but printing on the reverse of the card is also useful.
There’s likely to be information you want your staff or members to use, and therefore utilising the back of your card can be a massive benefit.
You can put a range of different information on the reverse of your card.
To prevent card forgery, there are a number of security features available that you can take advantage of. These can be on the front of the card – such as UV or holographic overlays – but these can also be implemented on the reverse of your card.
One type of security feature that’s ideal for the reverse of cards is a holographic patch. Often seen on high security plastic cards such as bank cards, holographic patches are available in a range of designs, and show different colours when viewed in different lights.
Due to the nature of the hologram, it is incredibly difficult to copy, and you can therefore identify the difference between a fake card and an original.
Alongside this, you can also print a signature panel on the reverse of your card for your staff or members to sign. This means it is unique to them while allowing you to cross-check for security purpose, and you can refuse a card if it is not signed.
To ensure your card is entirely secure, it’s important to ensure the design and content on your card is regularly kept up to date.
If you are producing cards for a membership club or volunteers, it’s likely that you will have terms and conditions for your members to abide to. By printing them on the reverse of your card, you can ensure they are always handy for users to read.
With text like this, you can print in just black. Buying monochrome ribbons is a cost-effective method of ensuring you are not wasting space on the reverse of your cards.
As a company, you may wish to convey a range of important information to your staff and any visitors. This can include your opening hours, expiration dates, or even more relevant information to your employees, such as company values or propositions. This helps to aid your branding even further and instil your company values to the members of your team.
You can also include QR codes, linking to your website or other relevant landing pages, or barcodes that contain more information.
For cards that get lost or misplaced, you may benefit from printing a line of text that explains where to return a card. Add your business’ contact details, including address, phone number, and email address to ensure the process is as simple as possible for anyone who may find the card.
There are a range of printers available to suit the needs of all businesses, depending on your requirements. ID Card Centre offers printers from a number of major manufacturers, with different printing technologies.
With both single- and double-sided printers available, and optional upgrades for encoding, you can speak to an expert to find out more about which printer would suit you.
If you have infrequent printing requirements or would like to outsource your plastic card production, why not use ID Card Centre’s in-house printing service? Our expert bureau team combines years of experience with high-quality printing, and you can personalise your cards to your requirements.
To find out more about card printing and design, please get in touch with a member of our expert team. We’ll be happy to help!
